Your conversion numbers are wrong. The only question is which direction.

Over-reporting makes you scale campaigns that are losing money. Under-reporting makes you switch off the ones that are working. Both are common, and both take a day to spot.

Four reasons the numbers lie

  • Page views and add to carts counted as purchases
  • The same sale counted twice by two different tags
  • Purchase values missing, so real sales report no revenue
  • Values including tax and shipping, inflating every order

Some accounts look better than they are. Some look worse. Both cost you money.

Two minutes on what is happening in your account

We fix the data before touching a single campaign

  • Google Ads conversion setup
  • GA4 and Google Tag Manager cleaned up
  • Server side tracking
  • Enhanced conversions
  • Consent mode configured correctly
  • Shopify Google and YouTube app checked

Once the numbers are real, the decisions get easy.

Two accounts, before and after

Old Earth Minerals

Over-reporting

Before
Google Ads overview before the tracking fix: 117K conversions, $2.06K cost, 59.80 reported conversion value per cost.
After
Google Ads overview after the tracking fix: 41.54 conversions, $1.13K cost, 2.66 reported conversion value per cost.

Reported returns that were never real, then real ones.

Old Earth Minerals logo
Trustpilot Rated 5 out of 5 stars
We dove into Google Ads on our own. We thought we could watch a few videos, engage AI and successfully develop a digital marketing presence. We were wrong. Through their questions, observations, and suggestions, Tim and Alia built a strong relationship with us and earned our trust.

Paul B., Founder & Owner, Old Earth Minerals, New York, USA

The Magnetic Bag Co.

Under-reporting

Before
Google Ads overview before the tracking rebuild: $3.14K cost, 0.47 reported conversion value per cost, $1.47K conversion value.
After
Google Ads overview after the tracking rebuild: $4.56K cost, 3.72 reported conversion value per cost, $17K conversion value.

The tracking was wrong, so the account could not see the revenue it was already producing. Once it was fixed we could see the real return, and it was well ahead of the 2.5X target we had been set. That is when we started scaling spend.

Tracking rebuilt 25 March 2025. Adjacent 30 day windows.

The Magnetic Bag Co. logo
Trustpilot Rated 5 out of 5 stars
They significantly increased our visibility on Google and were always focused on squeezing every bit out of our ad spend. Tim and his team were proactive, constantly asking smart questions, refining campaigns, and pushing to improve results.

Kyle Lozinski, Founder & Owner, The Magnetic Bag Co., Florida, USA

Find out if your numbers are real

One business day, one straight answer. No pitch.

  • Shopify only, since 2017
  • Team of four
  • Tim handles your account personally
  • Profit first, not platform ROAS